How NoMoreCourses was created
After 17 years as an entrepreneur in online learning, Willie Maritz gave himself the challenge to solve the BIG PROBLEM in the training and development industry.
How do we actually change behaviours sustainably?
Abraham Maslow said in 1966, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”
The problem in the training industry has always been that the only “tool” we thought we had was the “course”. Even when the technology industry gifted us with the capability to do training online, we still got stuck in the concept of a “course”.
What if we could use technology in a different way?
What if we could let learning happen without the typical constraints of a course?
This was also the inspiration for our brand name! No More Courses!
We set out to design a different solution, with the specific objective of achieving sustainable behaviour change.
We based the solution on a broader study of behaviour change, incorporating instructional science, neuro-science, social media science, artificial intelligence, and of course, the “art of the possible” in technology.
The End Result
A fairly simple but highly successful process, drip-feeding short nuggets of content over a period of time.
The core differentiator here is the fact that the content focuses less on knowledge and skills and more on creating awareness, facilitating understanding and getting people to care.
When we get this right, behaviours start to align without it having to be enforced. When these behaviours are repeated, they become habits, and habits that are sustained across a target audience become culture.
Meet the Change Makers
Chief Operating Officer
Tara is an MSc Graduate with a solid operations background in a large multinational telecommunications company. She is passionate about Learning and Development and continuous improvement. She believes impactful change is a 'necessity for progress' both in her personal life and in the workplace.
Chief Executive Officer
Willie is a seasoned entrepreneur, passionate people developer and keen behavioural scientist. He is credited as an “out of the box” innovator in the learning and development industry and is frequently invited to speak at conferences.
We also work with an extended team of talented collaborators from all over the world. These include subject matter experts, instructional designers, writers, animators and graphic designers.
We reach and support clients primarily through our global network of resellers and strategic partners, serving our clients wherever they are.
Incorporated as a Dubai Mainland Company
Incorporation Date: March 2020
Trade Name: NoMore Courses Project Management Services LLC